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ROAD SIDE BMA
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Price: 39.00 GEL
Author: Paul Oyer
Language: English
ISBN: 9781455583980
Pages: 279
Weight: 0.382 kg
Status: In Stock
Description:

While driving to Maine after a conference in Boston, three business school professors visited a shoe storee with unusually pushy salespeople. After asking a few questions, the professors discovered the store had a "secert shopper" program-employees would be marked down if they were not sufficiently aggressive with customers. the three professors continued asking all sorts of questions about topics they teach to MBA students. Alight bulb went off in their heads. instead of relying on the tried-and-true case studies involving GE and Microsoft, these three wise men went in reserch of realworld examples of successful product  diferentiation, pricing, brand managment, team building and a host of other topics. Traversing the continental United States in a series of road trips, they discovered valuable insights at out-of-the-way small business. It wasn't long before they were wondering: Why should aspiring entrepreneurs and small business owners take their cues from Wall Street when they can learn about scaling a business from Dr. Burris, the flying orthodonist who operates multiple, profitable practices in rural Arkansas? Thus, ROADSIDE MBA was born: three guys two-lane blacktop equals a high a high -octane and entertaining way to teach the fundamentals that every enterpreneur or small business owner needs to know.

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