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The Influencer Code : How to Unlock the Power of Influencer Marketing

Non - Fiction

The Influencer Code : How to Unlock the Power of Influencer Marketing

Author
Amanda Russell
Language
English
ISBN
9781578268245
Pages
256
Weight
0.600   Kg
Published
2020
Format
Paperback თხელყდიანი
Description

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.

From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves influencers: those people who have a big--and, more importantly--loyal audience ready to hear what they have to say about anything.

Yet despite influencer marketing fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood.