Non - Fiction
The Influencer Code : How to Unlock the Power of Influencer Marketing
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.
From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves influencers: those people who have a big--and, more importantly--loyal audience ready to hear what they have to say about anything.
Yet despite influencer marketing fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood.