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The Startup of You

Business & Economy

The Startup of You

Author
Reid Hoffman, Ben Casnocha
Language
English, English
ISBN
9780307888907
Pages
272
Weight
0.38   Kg
Published
2012
Format
Hardcover
46 ₾
66 ₾
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Description

In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you.

Why? Startups-and the entrepreneurs who run them-are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

This book isn't about cover letters or resumes. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to

adapt your career plans as pandemics rage and technologies upend industries
develop a competitive advantage so that you stand out from others at work
strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships
engineer serendipity that produces life-changing career opportunities
take proactive risks to become more resilient to industry tsunamis
tap your network for information and intelligence that help you make smarter decisions
 
The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.